BSB50620 Diploma of Marketing and Communication
CRICOS Code : 105673H
Qualification Description
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Career Guidance
Participants are provided with advice on career development and training options throughout the delivery of the program.
Admissions Entry Requirements
- All students must of be 18 years of age or over at the time of applying for admission at Barkly International College.
- IELTS band score of 5.5 or equivalent in line with DHA regulations.
- Satisfactory completion of studies in applicant’s home country equivalent to an Australian Year 12 qualification is required for entry into all courses.
- Mature age students will also be considered without the minimum education requirements but with relevant work experience within chosen area of study and a demonstrated capacity to meet course requirements
- A Language, Literacy and Numeracy (LLN) assessment must be undertaken by all International Students prior to enrolling into the course.
Entry Requirements
Entry to this qualification is limited to those who:
Have completed BSB42415 Certificate IV in Marketing and Communication
or
Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
or
Have two years equivalent full-time relevant work experience.
| UNIT CODE | UNIT NAME | |||
| Core Units | ||||
| BSBCRT512 | Originate and develop concepts | |||
| BSBOPS504 | Manage business risk | |||
| BSBPEF501 | Manage personal and professional development | |||
| BSBOPS505 | Manage organisational customer service | |||
| BSBMKG546 | Develop social media engagement plans | |||
| BSBMKG543 | Plan and interpret market research | |||
| BSBMKG551 | Create multiplatform advertisements for mass media | |||
| Elective Units | ||||
| BSBPMG430 | Undertake project work | |||
| BSBMKG541 | Identify and evaluate marketing opportunities | |||
| BSBMKG542 | Establish and monitor the marketing mix | |||
| BSBMKG552 | Design and develop marketing communication plans | |||
| BSBMKG555 | Write persuasive copy | |||
Recognition of Prior Learning (RPL)
Your existing skills obtained through previous work, education and life experiences may make you eligible to receive formal recognition towards your qualification through the Recognition of Prior Learning process.
This process acknowledges that people learn in many different ways and that learning may have been obtained through formal or informal learning. To receive RPL, your skills, training and experiences are assessed against recognised qualifications.
Applications for RPL should be made prior to enrolling. To discuss RPL for this course please contact us on Barkly International College on (03) 9600 2996 and ask to speak to the Course Coordinator for this qualification or the Training Manager.
Course Credits
Barkly International College accepts and provides credit(s) to learners for units of competency and/or modules (unless licensing or regulatory requirements prevent this) where these are evidenced by:
- AQF certification documentation issued by any other RTO or AQF authorised issuing organisation.
- Authenticated VET transcripts issued by the Registrar.
Credit will be granted not only for studies completed at an RTO, but at any authorised issuing organisation, such as a university. In such cases, an analysis as to the equivalence of the study completed with the relevant unit/s or module/s would need to be completed before any credit could be granted.
