BSB60520 Advanced Diploma of Marketing and Communication
CRICOS Code : 105674G
Qualification Description
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Career Guidance
Participants are provided with advice on career development and training options throughout the delivery of the program.
Admissions Entry Requirements
- All students must of be 18 years of age or over at the time of applying for admission at Barkly International College.
- IELTS band score of 5.5 or equivalent in line with DHA regulations.
- Satisfactory completion of studies in applicant’s home country equivalent to an Australian Year 12 qualification is required for entry into all courses.
- Mature age students will also be considered without the minimum education requirements but with relevant work experience within chosen area of study and a demonstrated capacity to meet course requirements.
- A Language, Literacy and Numeracy (LLN) assessment must be undertaken by all International Students prior to enrolling into the course.
Entry Requirements
Entry to this qualification is limited to those who have completed BSB52415 Diploma of Marketing and Communication.
or
Have completed the following units (or equivalent competencies):
- BSBMKG541 Identify and evaluate marketing opportunities
- BSBMKG542 Establish and monitor the marketing mix
- BSBMKG552 Design and develop marketing communication plans
- BSBMKG555 Write persuasive copy
- BSBPMG430 Undertake project work
Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
or
Have four years equivalent full-time relevant work experience.
| UNIT CODE | UNIT NAME | |||
| Core Units | ||||
| BSBLDR601 | Lead and manage organisational change | |||
| BSBOPS601 | Develop and implement business plans | |||
| BSBINS601 | Manage knowledge and information | |||
| BSBPMG634 | Facilitate stakeholder engagement | |||
| BSBPMG636 | Manage benefits | |||
| BSBMKG626 | Develop advertising campaigns | |||
| BSBTEC601 | Review organisational digital strategy | |||
| BSBMKG624 | Manage market research | |||
| Elective Units | ||||
| BSBMKG621 | Develop organisational marketing strategy | |||
| BSBMKG622 | Manage organisational marketing processes | |||
| BSBMKG623 | Develop marketing plans | |||
| BSBTWK601 | Develop and maintain strategic business networks | |||
Recognition of Prior Learning (RPL)
Your existing skills obtained through previous work, education and life experiences may make you eligible to receive formal recognition towards your qualification through the Recognition of Prior Learning process.
This process acknowledges that people learn in many different ways and that learning may have been obtained through formal or informal learning. To receive RPL, your skills, training and experiences are assessed against recognised qualifications.
Applications for RPL should be made prior to enrolling. To discuss RPL for this course please contact us on Barkly International College on (03) 9600 2996 and ask to speak to the Course Coordinator for this qualification or the Training Manager.
Course Credits
Barkly International College accepts and provides credit(s) to learners for units of competency and/or modules (unless licensing or regulatory requirements prevent this) where these are evidenced by:
- AQF certification documentation issued by any other RTO or AQF authorised issuing organisation.
- Authenticated VET transcripts issued by the Registrar.
Credit will be granted not only for studies completed at an RTO, but at any authorised issuing organisation, such as a university. In such cases, an analysis as to the equivalence of the study completed with the relevant unit/s or module/s would need to be completed before any credit could be granted.
